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Category: Uncategorized

How to Make an Attorney Video As Part of Your Legal Marketing Plan

Posted on February 3, 2019 in Uncategorized

The lifeblood of any law practice is generating new business and due to the economic climate that exists today, firms need every advantage to promote themselves to prospective clients. Traditional advertising through TV ads can be expensive and tend to look like used car commercials if not carefully designed. Attorney videos need to be presented professionally, carry a specific message and be delivered by an unbiased messenger.

In addition, using TV ads can be costly trying to target the right demographic. Many firms are turning to the internet as a marketing channel to promote their services and unlike static websites, online videos are becoming more mainstream.

Using the internet as a promotion vehicle to introduce new attorneys to your prospective clients can be tricky if using partners to carry the message. Sometime it is best to leave the task to a professional actor that can deliver precise content and speak about your firm in a way that generates interest without the cheesy infomercial look.

To have a true legal marketing plan, partners need to focus on the brand and the perspective they portray when communicating to individuals researching the web for services they provide. To do this, an attorney video can be made very easily and inexpensively using the right service.

There are essentially three components to creating a cost effective video for marketing the firm:

1. Content – Creating a standard message to your prospective clients has to be succinct and drive home your value to the individual viewing it. It takes about 120 words to generate a 60 second web commercial that can be informative but not too long that the prospect loses interest.

2. Production Quality- Anyone can create a video online these days with a webcam and microphone. Using high definition video equipment and sound can make all the difference when it comes to quality and professionalism.

3. Cost and Delivery – To truly consider a Web Video as a presentation vehicle, the cost of production needs to be in a price range that makes sense for any business, including law practice budgets. Many marketing firms can produce videos for online marketing campaigns, but can be very expensive.

The internet is driving new business models across the globe including web based video production. Every business can take advantage of these new business models to market their own companies more cost effectively than the old traditional TV and newspaper advertising. Attorney videos can be done easily, quickly and in a more cost effective manner that can really fit within the firm’s advertising budget. If your firm is looking for new ways to get in front of potential clients, an attorney video is a great way to present the firm and its value.

What’s the Difference Between a Messenger Bag and a Briefcase?

Posted on February 2, 2019 in Uncategorized

Should Process Servers Say “You’ve Been Served”?

Posted on January 31, 2019 in Uncategorized

Should legal messengers say “you’ve been served” or shouldn’t they?

Is there any real reason to say “you’ve been served”. After reading some posts online this subject seems unclear and a bit confused. So what purpose does stating you’ve been served hold? As a server statements that agitate and aggravate like “hey mister you’ve been served” will infuriate servees and possibly return moments of fury. There is no reason to harangue individuals when the job as a process server is dignified in hand delivery of documents not verbal attacks. I guess if the purpose is to enter the slow decent of disparaging comments for the purpose of demoralization and retribution, well then OK! But for professional process servers taking such actions detract from what dignified service is. Being pelted with insults and groused with salty remarks is the suffrage of what legal messengers do throughout the cycle of their day. If you are easily demoralized and get hot under the collar every time litigants tout sharp remarks and berate you, I would suggest a reprieve the courier industry as a whole. Intimidating humans for feeble self-serving interests is not what polished and professional process servers do. Do we really believe that individuals being served are going to be rational when the cloud of doom is looming? Of course not!

So how do we effectuate service avoiding the indignities of human behavior and myriad of emotions that follow? Stay in sync with what the job really is, the delivery of papers and private investigations nothing more. Put your documents in an envelope and deliver them as instructed by the client. If asked what they are, simply say legal documents. If the subject persists then simply remove yourself from the confrontation with a sincere smile, not a self-serving smirk. If you want to immunize yourself from suffocating comments of indignant beings, use this rule. All negative thoughts usually start as embers and end with explosions of emotion. We are mirror images of each other and all humans are decent, good natured, and kind. We will have our foibles and fleeting moments of stress, bewitched by anger and fear. Some of us have bad habits, none of which can ever make us a lost cause. A morsel of truth here, if you pepper those around you with kindness and honesty you will have mastery in life and the process serving industry as a whole.

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