The lifeblood of any law practice is generating new business and due to the economic climate that exists today, firms need every advantage to promote themselves to prospective clients. Traditional advertising through TV ads can be expensive and tend to look like used car commercials if not carefully designed. Attorney videos need to be presented professionally, carry a specific message and be delivered by an unbiased messenger.
In addition, using TV ads can be costly trying to target the right demographic. Many firms are turning to the internet as a marketing channel to promote their services and unlike static websites, online videos are becoming more mainstream.
Using the internet as a promotion vehicle to introduce new attorneys to your prospective clients can be tricky if using partners to carry the message. Sometime it is best to leave the task to a professional actor that can deliver precise content and speak about your firm in a way that generates interest without the cheesy infomercial look.
To have a true legal marketing plan, partners need to focus on the brand and the perspective they portray when communicating to individuals researching the web for services they provide. To do this, an attorney video can be made very easily and inexpensively using the right service.
There are essentially three components to creating a cost effective video for marketing the firm:
1. Content – Creating a standard message to your prospective clients has to be succinct and drive home your value to the individual viewing it. It takes about 120 words to generate a 60 second web commercial that can be informative but not too long that the prospect loses interest.
2. Production Quality- Anyone can create a video online these days with a webcam and microphone. Using high definition video equipment and sound can make all the difference when it comes to quality and professionalism.
3. Cost and Delivery – To truly consider a Web Video as a presentation vehicle, the cost of production needs to be in a price range that makes sense for any business, including law practice budgets. Many marketing firms can produce videos for online marketing campaigns, but can be very expensive.
The internet is driving new business models across the globe including web based video production. Every business can take advantage of these new business models to market their own companies more cost effectively than the old traditional TV and newspaper advertising. Attorney videos can be done easily, quickly and in a more cost effective manner that can really fit within the firm’s advertising budget. If your firm is looking for new ways to get in front of potential clients, an attorney video is a great way to present the firm and its value.